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RESOURCES

Learn about the leading Marketing Automation Solutions and best practices with these free materials.

Global Marketing with Oracle Eloqua

 

GLOBAL MARKETING WITH ORACLE ELOQUA

Global marketing is the way to go now with any company seeking to improve their reach, but it isn't always the easiest thing to do. Thankfully there are those who specialize in this strategy, and are able to help organizations who do need it, much like Oracle Eloqua.

Harte Hanks case study - Three Brands See Success with Marketing Automation Services

HARTE HANKS CASE STUDY - THREE BRANDS SEE SUCCESS WITH MARKETING AUTOMATION SERVICES

Marketing in itself is quite the task, with a multitude of considerations in strategy, methodology, and techniques, all intended to bring the company ahead of the competition. Innovations in automation, however, promise to make all of these things even better, much like what it has done to these three brands.

Pedowitz Group - Fortune 500 Company ensures successful marketing automation implementation

PEDOWITZ GROUP - FORTUNE 500 COMPANY ENSURES SUCCESSFUL MARKETING AUTOMATION IMPLEMENTATION

Any kind of system implementation or integration is always a risk, because there is no real guarantee it would be as seamless as it is promised. Results, however, tend to be better when there is a good amount of study and research before an implementation is attempted, much like how this group does its work.

Higher Logic - How Integrated Marketing Automation Helped NAADAC Increase membership by 38%

HIGHER LOGIC - HOW INTEGRATED MARKETING AUTOMATION HELPED NAADAC INCREASE MEMBERSHIP BY 38%

Marketing isn't always about selling things. In many instances, marketing and promotion is also integral to make sure everyone knows about a good thing, such as efforts intended to better groups dedicated to helping others, such as the NAADAC.

Intel - MASS Engines Empowers Intel's marketing Automation Efforts

 

INTEL - MASS ENGINES EMPOWERS INTEL'S MARKETING AUTOMATION EFFORTS

More and more companies now are striving to learn more about the benefits of the MASS Engine, which is a comprehensive marketing strategy putting together a marketing automation roadmap, strategic data, proper tracking, analysis and reporting of all data to provide a report from all marketing fronts.

Launch Marketing: Launch Establishes Powerful Marketing Automation for Alert Logic

LAUNCH MARKETING ESTABLISHES POWERFUL MARKETING AUTOMATION FOR ALERT LOGIC

It might surprise people that even those in the business of technology and innovation are themselves also in need of automation. Much like the cloud service company Alert Logic when they contracted the services of marketing automation solutions provider Launch.

 Catawiki: The Future of Marketing Automation

 

CATAWIKI: THE FUTURE OF MARKETING AUTOMATION

This company's retargeting and remarketing efforts are the perfect example of leveraging social media with the purpose of boosting an organization's digital marketing campaigns, with proven amazing reach, even across multiple countries.

HomeServe: Delivering Successful marketing Automation through Strategic Support

HOMESERVE: DELIVERING SUCCESFUL MARKETING AUTOMATION THROUGH STRATEGIC SUPPORT

For companies who have become household names themselves, their marketing needs are often more of the personal approach, knowing what their consumers need, and providing it to them in a timely manner. Being able to make use of the data reaped through an automated marketing solution in this manner is truly an ingenious way to go about it.

Marketo: Marketo Helps Zoetis be Successfully "Customer Obsessed"

 

MARKETO HELPS ZOETIS BE SUCCESSFULLY “CUSTOMER OBSESSED”

One of the more important aspects of automated marketing solutions today is its amazing agility, able to adapt even previous campaigns to suit the needs and wants of an ever-changing customer base, much like that of Zoetis.

Ometria: Case study - Wolf & Badger increases repeat rate by 60% and overall online revenue by 4% with marketing automation

OMETRIA: CASE STYDY - WOLF & BADGER INCREASES REPEAT RATE BY 60% AND OVERALL ONLINE REVENUE BY 4% WITH MARKETING AUTOMATION

Crucial factors such as repeat rates and revenue are difficult and tricky data to keep track of, but are simple enough to gather, analyze, and utilize through marketing automation solutions today. One great example is the success of luxury online boutique Wolf & Badger.

Tipalti: Marketing Automation Accelerates Revenue Growth

TIPALTI: MARKETING AUTOMATION ACCELERATES REVENUE GROWTH

Even businesses that are of an essential need to others, such as payment solutions, have found that in order for their business scale and revenue to grow, it was essential to invest in marketing. These essential companies learned of the massive benefits they stand to gain from using marketing automation solutions.

Act-On: Jonas Software Raises the bar with Act-On Marketing Automation

 

ACT-ON: JONES SOFTWARE RAISES THE BAR WITH ACT-ON MARKETING AUTOMATION

Even businesses that are considered to be innovations on traditional businesses, such as Jonas Software, discovered the further improvements and developments to be gained by using an automated marketing solution for vital tasks, such as nurturing leads, daily email distribution, and even engaging in retargeting efforts as well.

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